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Local food of Ehime

Eating in Ehime

Try these dishes while you are here.

First, what is itWhat Ehime is known for

Order the first one and work down the list.

Uwajima tai-meshi, sea bream over rice

Taimeshi

We recommend ordering this one first.

Sea bream on rice — two versions: simmered whole in Matsuyama, or raw with a beaten egg in Uwajima.

Raw option¥1,500–3,000
jakoten, fried fish cake

Jakoten

Small fish ground whole, bones and all, and fried into a flat cake. Eaten hot at the stand.

No pork¥150–400
Ehime mandarins and juice

Mikan

The prefecture grows a great many citrus varieties, and the juice comes out of taps in some places.

Vegetarian¥200–800
Botchan dango, three-coloured sweet dumplings

Botchan dango

Three coloured bean-paste dumplings on a skewer, sold near Dogo Onsen. Named after a novel.

Vegetarian¥400–800

Hidden favouritesThe places visitors keep finding

Small shops, no English sign outside, and worth the walk.

Raw sea bream over rice, beside the hot springs かどや 道後椿坂店

Sea bream, sliced raw, served over rice at the table. The fish is not cooked into the rice — it goes on raw. The shop stands on the slope below the old bathhouse at Dogo.

Order this
Uwajima-style sea bream over rice — 宇和島鯛めし
What it is
Sashimi of sea bream, laid on hot rice. The fish stays raw — that is the dish
Where you are
Dogo — the bathhouse is a few minutes up the street
Open
11:00–15:00 and 17:00–22:00
Closed
Irregular — no fixed day
Where
Dogo Yunomachi 20-24, Matsuyama
Phone
089-931-5400
Raw fish
Yes — ask if you would prefer something cooked
MAP

Grilled pork and egg on rice in Imabari 白楽天 今治本店

Grilled pork laid over rice with two fried eggs on top and a dark sweet sauce poured over the lot. Break the yolks into it.

Order this
Yakibuta tamagomeshi — 焼豚玉子飯
Taste
Sweet soy sauce, soft yolk, char from the grill
Open
Lunch 11:00–15:00 (last order 14:30). Dinner 17:00–22:00 (last order 21:30)
Closed
Tuesdays
Phone
0898-23-7292
Where
4-1-9 Tokiwacho, Imabari
Contains pork
Yes
MAP

Botchan dango, by the old bathhouse つぼや菓子舗

Three balls of rice cake on a stick, each wrapped in a different sweet bean paste — green tea, egg yolk, red bean. Named after a novel set in this town.

Order this
Botchan dango — 坊っちゃん団子
Taste
Sweet bean paste over chewy rice cake. Small, eaten in two bites
Open
9:30–18:00
Closed
Tuesdays — the next day instead if Tuesday is a public holiday
Phone
089-921-2227
Where
14-23 Dogo Yunomachi, Matsuyama City — beside Dogo Onsen
Contains
Rice, red beans, egg. No meat
MAP

Orange juice, poured from a tap 10FACTORY 道後店

Ehime grows more citrus than any other prefecture, and jokes that its taps run orange juice. Here one actually does. The fruit is named by variety, like wine.

Order this
Mikan juice — みかんジュース, or the citrus gelato
Taste
Each variety tastes different — some sharp, some almost like honey
Closed
Open all year
Open
9:00 to 21:00, last order 20:45
Phone
089-997-7810
Where
12-34 Dogo Yunomachi, Matsuyama City — on the arcade by Dogo Onsen
Contains
Citrus only in the juice. The gelato contains dairy
MAP

Fish cake with the bones left in 安岡蒲鉾 本店

Jakoten is small whole fish — heads, bones and all — ground to a paste and deep fried in flat ovals. Uwajima has made it for four hundred years. Eaten hot, on its own.

Order this
Jakoten — じゃこ天
Taste
Strong fish, slightly gritty from the bone, salty. Not delicate
Open
9:00–17:00
Closed
Sundays
Phone
0895-58-2155
Where
293 Nakanonaka, Mima-cho, Uwajima City
Fish
Whole small fish, bones included. Making your own can be booked
MAP

A roadside market with its own smokehouse 内子フレッシュパークからり

Growers from the Oda valley bring their vegetables here each morning. On the same site there is a bakery, a smokehouse and a counter selling fruit sherbet.

Order this
Smoked sausage — 燻製ソーセージ (made on site)
Taste
Coarse and lightly smoked. Eat it warm at the tables outside
Open
8:00–17:00 — each counter inside keeps its own hours
Closed
1–3 January
Phone
0893-43-1122
Where
Uchiko 2452, Uchiko Town, Kita district
MAP

Udon in the pot, from ten in the morning 鍋焼きうどん ことり

Matsuyama eats its udon straight from the pot it was cooked in. This shop opens at ten in the morning, serves udon and little else, and stops when the pot runs dry.

Order this
Nabeyaki udon — 鍋焼きうどん
Taste
A sweet broth and soft noodles, still bubbling when it reaches you
Also
Inari-zushi — いなりすし. Those two are the whole menu
Open
10:00–14:00, or until the pot runs dry
Closed
Wednesday, and other days without notice — ring ahead to check
Phone
089-921-3003
Where
Minato-machi 3-7-2, Matsuyama City — in the arcade district below the castle
MAP

Champon in the port town 丸山ちゃんぽん

Yawatahama builds its champon on a light broth rather than a milky one. The shop is ten minutes on foot from the station.

Order this
Yawatahama champon — 八幡浜ちゃんぽん
Taste
A light broth of dried bonito, kelp, chicken bones and vegetables, with soy sauce
Open
11:00 to 15:00
Closed
Wednesdays and Thursdays
Phone
0894-22-0984
Where
Shitamichi 371-9, Yawatahama — 10 min walk from Yawatahama station
Contains
Chicken and fish in the broth
MAP

Zanki — Niihama’s fried chicken, seasoned with soy sauce only 居食屋 梅家

Boneless chicken in a crisp coating. The only seasoning here is soy sauce.

Order this
Zanki — ざんき
What it is
Boneless chicken fried in a crisp coating
Seasoning
Soy sauce and nothing else
Open
Lunch 11:00-14:00, weekdays only, last order 13:30. Evening 17:00-23:00, last order 22:30.
Closed
Mondays
Phone
0897-41-6460
Where
Sairenji-cho 1-14-3, Niihama
MAP

RestaurantsWhere to eat in Ehime

How to eat well here today

Ask your hotel
The front desk will book by telephone for you
Eat at lunch
The same kitchens serve set lunches for a fraction of the evening price, with no reservation
Station buildings
Almost every main station has a floor of restaurants with picture menus. Reliable, and open late
Convenience stores
Genuinely good food at 2am, with ingredients on the label
Cash
Ask “Card OK?” before you order. Many small places are cash only

If there are things you do not eat

No pork
Say Buta-niku nashi, or show a card
No alcohol
Osake nashi
Nothing raw
Nama wa dame desu
Vegetarian
Oniku to sakana nashi
Allergy
Arerugii ga arimasu — and show a card. Say it before you order

Where to go next

Photo: by Fred Cherrygarden (CC BY-SA 4.0), via Wikimedia Commons
Photo: by ノボホショコロトソ (CC BY 4.0), via Wikimedia Commons
Photo: by Koppepan (CC BY 3.0), via Wikimedia Commons
Photo: by Batholith ( talk ) (Public domain), via Wikimedia Commons
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