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Local food of Iwate

Eating in Iwate

Try these dishes while you are here.

First, what is itWhat Iwate is known for

Order the first one and work down the list.

wanko soba, a tower of small noodle bowls

Wanko soba

We recommend ordering this one first.

A server refills a small bowl of noodles until you put the lid on, keeping count. It is a game and a meal.

Vegetarian option¥3,000–4,500
Morioka jajamen noodles with meat miso

Jaja-men

Flat noodles with miso meat paste and cucumber, mixed at the table. Finish by cracking an egg into the bowl.

Contains pork¥600–900

Reimen

Chewy cold noodles in clear broth with kimchi and pear on top. Cold, and unlike anything else here.

¥900–1,300

Sanriku oysters

Oysters from the ria coast, grilled or raw, at their best in winter.

Raw option¥500–1,500

Hidden favouritesThe places visitors keep finding

Small shops, no English sign outside, and worth the walk.

Soba that keeps coming until you put the lid on そば処 東家 本店

Someone stands beside you and drops a mouthful of soba into your bowl the moment you empty it. You stop by putting the lid on while they are watching — and the bowl has to be empty first.

Order this
Wanko soba, with a server — わんこそば — ¥4,500
The rule
You cannot stop until the lid is closed in front of them. Finish what is in the bowl before you close it
How much is that
Fifteen of the little bowls make one ordinary bowl of soba. That is the number to measure yourself against
Open
11:00–15:00 and 17:00–19:00. Wanko soba stops at 18:30
Closed
The first Wednesday of the month — not in May or August
Where
Nakanohashi-dori 1-8-3, Morioka
Phone
019-622-2252
MAP

Jajamen in Uchimaru, from nine in the morning 盛岡じゃじゃ麺 白龍 本店

Flat warm noodles under miso paste, cucumber and spring onion. You mix it yourself, and at the end you crack an egg into the bowl for soup.

Order this
Jajamen — じゃじゃ麺
At the end
Ask for chitantan — ちいたんたん — an egg beaten into the leftover bowl
Open
Mon–Sat 9:00–21:00 (last order 20:40). Sun 11:30–19:00 (last order 18:45)
Closed
No fixed day, but shut over Obon and New Year
Phone
019-624-2247
Where
5-15 Uchimaru, Morioka
Contains pork
Yes — in the miso
MAP

Cold noodles in cold soup ぴょんぴょん舎 盛岡駅前店

Morioka reimen is a chewy, almost transparent noodle in cold beef broth, with half a boiled egg and a slice of watermelon or pear on top. Two minutes from the station.

Order this
Morioka reimen — 盛岡冷麺
Taste
Cold, salty-sour, very springy noodles. You choose the chilli level
Open
From 11:00
Closed
Open every day
Phone
019-606-1067
Where
9-3 Moriokaekimae-dori, Morioka City
Contains
Beef broth, egg, wheat and potato starch in the noodles
MAP

A split roll, filled while you watch 福田パン 長田町本店

One long soft roll, cut open and filled to order from about fifty tubs — sweet bean, peanut butter, custard, or fried food and salad. Morioka has eaten these since 1948.

Order this
Koppepan — コッペパン (point at what you want inside)
Taste
Depends entirely on the filling. Two spreads at once is normal
Open
7:00–17:00
Closed
New Year and mid-August
Phone
019-622-5896
Where
12-11 Nagata-cho, Morioka City
Contains
Wheat. Fillings may contain peanut, dairy or egg — point carefully
MAP

Thin wheat crackers with a rim 白沢せんべい店

Nanbu senbei are baked in iron moulds, which leaves a thin frill of dough around the edge that people argue about eating. Sesame is the plain one; peanut and squid also exist.

Order this
Nanbu senbei — 南部せんべい (fifteen kinds on the shelf)
Taste
Dry, plain, faintly salty. The sesame ones are the most common
Open
From 9:00
Closed
1–3 January
Phone
019-622-7224
Where
2-16 Konya-cho, Morioka City
Contains
Wheat and sesame. Some kinds contain peanut or squid
MAP

A sixth-floor dining hall, and a very tall ice cream マルカンビル大食堂

A department-store dining hall on the sixth floor, still run the way such places were run decades ago. The soft ice cream is wound ten times and stands well above the cone.

Order this
Soft ice cream — ソフトクリーム (ten coils)
Taste
Plain milk, not very sweet. Eat it fast — it leans
Open
Weekdays 11:00–15:30 / weekends and holidays 11:00–18:30
Closed
Wednesdays, and 31 December to 1 January
Phone
0198-29-5588
Where
Kamimachi 6-2, Hanamaki City — 6th floor of the Marukan building
MAP

A tray of rice cakes at the old northern capital 夢乃風

Hiraizumi was a capital of the north, and its temples and garden are World Heritage. Rice cake is the local dish, brought as a tray of small bowls with different toppings.

Order this
Mochi zen — もち膳 (a tray of rice cakes, several toppings)
Taste
Sweet, salty and savoury in the same tray
Open
10:00–18:00
Closed
Irregular in winter
Phone
0191-46-2641
Where
Hanadate 11-2, Hiraizumi Town
MAP

Mutton grilled over a bucket じんぎすかん あんべ

Tono grills its mutton over a bucket of charcoal. The shop is twelve minutes on foot from the station, in the town of folk tales.

Order this
Anbe tabekurabe set — あんべ食べ比べセット定食
Make your own
Bucket grilling in the courtyard
Open
11:00 to 15:00, and 17:00 to 20:00 (last order 19:30)
Weekends
Straight through, 11:00 to 20:00
Closed
Thursdays
Phone
0198-62-4077
Where
Hayase-cho 2-4-12, Tono — 12 min walk from Tono station
Meat
Lamb and mutton
MAP

Kuji mamebu-jiru at a roadside-station restaurant 地場食材レストラン 山海里

A salty vegetable broth with dumplings in it — and the dumplings are sweet inside. Kuji City describes the taste as salty but sweet at the same time.

Order this
Kuji mamebu-jiru
Taste
Salty broth, sweet filling. Walnuts and brown sugar are wrapped inside each dumpling.
Contains
Walnuts, grilled tofu, carrot and burdock root
Open
11:00-17:00, last order 16:30
Closed
Year-end and New Year holidays
Phone
0194-66-9111
Where
Inside Michi-no-Eki Kuji Yamase Dofukan, 2-5-6 Nakamachi, Kuji
MAP

Mochi-zen in Ichinoseki — a rice-cake meal in one-bite portions 三彩館ふじせい

Ichinoseki has its own mochi food culture — the city counts more than 300 mochi dishes. This place serves the traditional mochi meal in one-bite portions, at lunch only.

Order this
Hitokuchi mochi-zen — ひと口もち膳
What it is
The traditional mochi-honzen meal, arranged in one-bite portions
Open
11:00-14:00, last order 14:00 — lunch only, no evening service
Closed
Mondays
Phone
0191-23-4536
Where
Kami-otsuki-gai 3-53, Ichinoseki — 2 minutes on foot from Ichinoseki station
MAP

RestaurantsWhere to eat in Iwate

How to eat well here today

Ask your hotel
The front desk will book by telephone for you
Eat at lunch
The same kitchens serve set lunches for a fraction of the evening price, with no reservation
Station buildings
Almost every main station has a floor of restaurants with picture menus. Reliable, and open late
Convenience stores
Genuinely good food at 2am, with ingredients on the label
Cash
Ask “Card OK?” before you order. Many small places are cash only

If there are things you do not eat

No pork
Say Buta-niku nashi, or show a card
No alcohol
Osake nashi
Nothing raw
Nama wa dame desu
Vegetarian
Oniku to sakana nashi
Allergy
Arerugii ga arimasu — and show a card. Say it before you order

Where to go next

Photo: by skyseeker (CC BY 2.0), via Wikimedia Commons
Photo: by Koltonsmith (CC BY-SA 4.0), via Wikimedia Commons
Photo: by 663highland (CC BY 2.5), via Wikimedia Commons
Photo credits and licences
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